The Tech Entrepreneur'S Survival Guide: How To Bootstrap Your Startup, Lead Through Tough Times, And Av Bernd Schoner

<p>Most technology startups never make it to the fundingstage, and only a small percentage of those that are venture-backed generate a positive return for their investors. An even smaller number of startupfounders enjoy a truly prosperous exit.</p><p>Bernd Schoner cofounded his tech startup during the dot-com bust, navigated it through market crises and internal turmoil, brought it through the global financial meltdown intact, and eventually sold it to a multibillion-dollar, multinational public technology company.</p><p>In <i>The Tech Entrepreneur''s Survival Guide</i>, Berndshares what he learned and what he wished he knew at the time. He explains the major phases in a technologycompany''s life cycle, helping entrepreneurs avoid common pitfalls and survive crises when they strike. He guides readers from the initial bootstrapping process through venture-capital financing and provides valuable advice on how to sell a technology company profitably--even in a challenging economic environment. Every chapter presents solutions to realworld issues that could otherwise have fatal consequences for a tech venture.</p><p><b>Aspiring tech entrepreneurs will learn to:</b><ul><li>Set up shop: build the team, assemble necessary startup assets (including technology and intellectual property), get legal and financial affairs in order<li>Secure capital: ask for money, nail the term sheet, ask for more money<li>Get out: know when to sell, who to sell to, and how to make it a happy exit for all stakeholders, includingthe employees</ul></p><p>Written with deep insight, refreshing candor, and a dash of humor, this comprehensive guide to the often harsh realities of startup life is indispensable for entrepreneurs at any stage.</p><p><b>PRAISE FOR <i>THE TECH ENTREPRENEUR''S SURVIVAL GUIDE</i>:</b><p><i>"A genuine narrative from the field, with battle scars and self-reflection. Reading this book will help you avoid many pitfalls."</i> -- Nicholas Negroponte, professor at the Massachusetts Institute of Technology Media Lab</p><p><i>"There''s a lot of great insights and practical advice for the entrepreneur in this book, stuff you normally won''t read or hear unless you buy some hard-bitten company founder a few drinks. If you are launching a technology startup, reading this book is the thing you should do first."</i> -- Mark Roberti, founder and editor in chief of RFID Journal</p><p><i>"I wish I had read Bernd''s book when we founded The Echo Nest. Bernd touches on all the major issues in the initial formation stages of a tech company and many of the problems that come up when the company matures. If you are thinking of founding your own tech startup, read this book first."</i> -- Tristan Jehan, cofounder of The Echo Nest</p><p><i>"A visceral, behind-the-scenes guide to technology entrepreneurship. Bernd tells it like it is and presents a universe of solutions to tricky startup situations that can significantly improve the odds of success. Indispensable."</i> -- Larry Begley, cofounder and managing director at .406 Ventures</p><p><i>"The best-laid business plans never survive contact with reality. Bernd has provided a comprehensive guide to anticipating the unexpected in the life of a startup."</i> -- Neil Gershenfeld, professor and director of the Massachusetts Institute of Technology Center for Bits and Atoms</p>