101 Things I wish I had Known Before Starting My Business A FirstAid Kit for Small Businesses

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Perry Burns is a serial entrepreneur. He learned the fundamentals ofdoing business selling cash registers door-to-door, graduating to sellingcomputers and software for the retail industry. In a varied career, he hasworked in technology, finance, professional services and electric motorbikes.He was promoted to his first board position in 1985 and developed a deep understandingof key business success drivers, including the importance of vision, leadershipand finance. He prioritizes self-motivation, strategy, teamwork, communication,and advanced sales and marketing techniques and is keenly interested in howbusinesses can leverage AI and SEO to optimise business performance andsuccess. Widely acknowledged for his broad understanding of business processes,he has served on the boards of major industry bodies, including UK Finance andthe Motorcycle Industry Association.He resides in London with his wife,enjoying time with his grandchildren and playing pickleball.

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