A Story is a Deal How to use the science of storytelling to lead, motivate and persuade

<P><B><U>A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma. </U></B><br><br>''Will Storr is a genius'' <B>Rory Sutherland</B><br>''A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer'' <B>Adam Grant</B><br>''Storr shares profound insights''<B> Seth Godin</B><br>''Whip smart, insightful and ridiculously entertaining'' <B>Jimmy Carr</B><br><U><B>____________________________________________________<br></B></U><br> Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, <I>A Story is a Deal</I> argues that we won''t unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. <br><br> With examples ranging from Aztec rituals to Apple''s legendary advertising successes (and long-forgotten fails), <I>A Story is a Deal</I> lays out a revolutionary new method for creating the most persuasive messagin by harnessing the power of our storytelling brains.<br>_____________________________________________________<br><br>''Intensely original and powerfully practical'' <B>Jonah Berger</B><br>''A fascinating insight into the human mind'' <B>Levinson Wood</B><br>''A very clever book that makes the reader feel cleverer with every page'' <B>Daniel Finkelstein</B><br>''Powerfully persuasive and urgently practical'' <B>Bruce Daisley</B><br>''Will Storr has a unique ability to explain our social world in ways that would never otherwise occur'' <B>Jack Dee</B></P>