A Toolkit for Effective Everyday Activism

This book examines the issues that cause environmental activists to become despondent and disheartened.Leanne Kelly and Alison Rogers unpack theories from the social sciences to help find meaning, explain these feelings of inertia, and provide strategies to overcome them. Through lessons learned over their careers as evaluators in non-profit organisations, Kelly and Rogers provide tools and strategies for measuring, improving, and sharing the effectiveness of planet-saving activities. They draw upon interviews with everyday people who are contributing to change in their homes, community groups, workplaces, and social settings to understand how they motivate and encourage others. The book concludes with a realistic look at individual expectations and focuses on how to prioritise self-care to ensure that activists can keep contributing in a way that maintains their wellbeing and balance.A Toolkit for Effective Everyday Activism empowers people to use theory, research and practical tools to leverage their power so they can make the maximum contribution possible and sustain their efforts over the long term. It will be a great resource for individuals working and volunteering in community groups, NGOs and non-profit and corporate organisations with an environmental focus.