Affiliate Program Management Av Evgenii Prussakov

<b>Affiliate marketing is hot; here''s how to get your program going</b><p>Nearly every retailer in the Internet Retailers'' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular <i>An Hour a Day</i> format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.</p><ul><li>Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this <i>Hour a Day</i> guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know</li><li>Offers a modern, real-world, step-by-step guide to res