Breaking Twitter
An excitable, high-octane account IndependentIn October 2022, Elon Musk marched through Twitters front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing coul......
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<p><b>‘An excitable, high-octane account’ – <i>Independent</i></b><br><br>In October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control.<br><br>With unique access to Twitter insiders and Musk’s confidants, this is the astonishing story from all sides. Why did Elon launch Twitter’s blue-tick system, and how did it lead to the near-collapse of the company’s revenue? Will Twitter – now X – survive? How has the constant negative press coverage affected Elon?<br><br>With a wealth of hidden details, <i>Breaking Twitter </i>gives ringside seats to one of the most dramatic and compelling business stories of our time.<br><br><b>‘Mezrich’s books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane’ – <i>Evening Standard</i></b></p>
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