Collis and Hussey's Business Research A Practical Guide for Students

<p><b>Now in its 6th edition, this textbook for undergraduate, postgraduate and doctoral students offers a succinct and user-friendly guide to the research process, from identifying a research topic to writing up and disseminating the research. </b><br><br>The step-by-step guidance, examples and clear writing style help students embark on and successfully complete their research projects. With a balance of practical advice, methodological approach and sound academic underpinning, the book provides a comprehensive grounding in research methods.<br><br>Chapters are interspersed with <b>key definitions</b> and <b>Vox Pops </b>provide examples of students'' perspectives at different stages of their research journeys. A key feature is the troubleshooting chapter, which gives easy access to advice on the common issues and dilemmas faced by students. <br><br>New to this edition:<br>- Guidance on using <b>online search methods</b> and <b>Artificial Intelligence-assisted tools</b>, together with the associated ethical implications.<br>- Extended <b>coverage of qualitative data analysis</b>, including how to use data analysis software and how to display categories/codes and models when writing up the research.<br>- Fully <b>updated and revised statistical analysis chapters</b> using <i>SPSS</i> (with duplicate versions using <i>jamovi </i>hosted on the companion website), together with additional advice on how to describe the sample and present the statistical results.<br><br> Accompanying online resources for this title can be found at bloomsbury.pub/business_research_6e. These resources are designed to support teaching and learning and are available at no extra cost.</p>