Winning At New Products, 5th Edition Av Robert Cooper

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar...

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Produktinformasjon

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success.Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.

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Spesifikasjon

Spesifikasjoner

Språk	Engelsk
Sjanger	Businesslitteratur, Økonomi og jus

Generelt

Sett	Nei
Typ	Papirbøker

Pris og prishistorikk

Akkurat nå er 299,- den billigste prisen for Winning At New Products, 5th Edition Av Robert Cooper blant 2 butikker hos Prisradar. Sjekk også vår topp 5-rangering av beste økonomi og ledelse for å være sikker på at du gjør det beste kjøpet.

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