Doing Business in China

<P>Extensively revised, the fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China. </P><P>Building on the strengths of the previous editions and on the 30-year China business experience of the author, the book provides a guide to market entry, managing operations, and marketing in this unique social and cultural environment, includin</P><UL><P><LI>Why foreign businesses in China need to understand and interact with government in China, both central and local, and how best to do this</LI><LI>New and revised case studies, including case studies on successful companies entering and operating in China such as Volkswagen, Hermes, Honeywell and Diageo</LI><LI>An in-depth focus on internet marketing in China</LI><LI>Choosing business partners and negotiating</LI><LI>Dos and don''ts.</LI><P></P></UL><P>Updated to include information on new government policy on trade partnerships, commercial law, and anti-corruption driv