Eyewitness: The rise and fall of Dorling Kindersley The Inside Story of a Publishing Phenomenon

Eyewitness: The rise and fall of Dorling Kindersley The Inside Story of a Publishing Phenomenon

By the close of the last millennium Dorling Kindersley had become one of the most recognisable brands in publishing. Then a series of catastrophic printing decisions brought the company to its knees, and ultimately into the arms of Pearson. The author is uniquely positioned to tell the story of DK's rise and fall....
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By the close of the last millennium Dorling Kindersley had become one of the most recognisable brands in publishing. Then a series of catastrophic printing decisions brought the company to its knees, and ultimately into the arms of Pearson. The author is uniquely positioned to tell the story of DK's rise and fall.

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