Fundamentals of Digital Fashion Marketing

<p><b>How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?</b><br><br><i>The Fundamentals of Digital Fashion Marketing </i>uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watts offer a practical guide to building a successful fashion brand online. <br><br>This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data & privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.</p>