G-Shock

Celebrating the story of G-SHOCK, a truly unique watch whose pioneering innovation, function, and versatile design has made it a cult-collectible worn by devoted fans across the globe as well as by cultural icons in the worlds of fashion, sports, music, and popular culture for the past forty years.

Hos Ditur er vi stolte av å tilby deg et nøye kuratert utvalg av bøker der klokken er i sentrum for hver eneste bok. Vårt bokutvalg er håndplukket med omhu, og vi har noe for enhver smak. For deg som er lidenskapelig opptatt av klokker, mener vi at en bok om dette fascinerende emnet er uunnværlig. Den kan være den perfekte dekorasjonen for hjemmet ditt eller en spennende følgesvenn for et avslappende øyeblikk med en god kopp kaffe.

Celebrating the story of G-SHOCK, a truly unique watch whose pioneering innovation, function, and versatile design has made it a cult-collectible worn by devoted fans across the globe as well as by cultural icons in the worlds of fashion, sports, music, and popular culture for the past forty years. Born at a time when watches were generally considered fragile instruments, G-SHOCK began as a dream of a young engineer, Kikuo Ibe, who wanted to create 'a watch that doesn t break even when dropped.' In 1981, Project Team Tough was formed to build it, and over two years and 200 prototypes later, the indestructible, shock-resistant G-SHOCK watch was crafted. This revealing volume takes readers through the journey, spirit, and evolution of this distinctive timepiece, whose form and function combined with constant innovation over the past four decades have cemented the watch as a symbol of strength and endurance.Worn by everyone from pro-athletes and military personnel, to skateboarders, surfers, musicians, and entertainers, this stylish and multipurpose watch has permeated the spheres of sports, design, music, and popular culture. Chapters include a history of the technological innovation, behind-the-scenes imagery from the brand s headquarters in Japan, interviews with some of the brand s diehard collectors, and advertisements and collaborations with sports figures, fashion designers, musicians, and artists including pro-surfer Gabe Kling, musician Kid Cudi, designers Takashi Murakami and Nigo, and fashion brands like BAPE, Kith, Stussy, Maison Margiela, and Supreme. Embodying the spirit of 'Absolute Toughness,' G-SHOCK s visceral connection to its collaborators and collectors make this book a must-have for watch connoisseurs and design aficionados.