Doing Ethnography Av Giampietro Gobo, Andrea Molle

<p><strong>Doing Ethnography</strong> is invaluable reading for anyone collecting data through observation. Innovative and thought provoking, it is a refreshing take on ethnography stressing both academic rigor and practical necessity. It combines theoretical perspective with tangible action plans and walks you step-by-step through designing, conducting, and evaluating ethnographic research.<br/><br/>The book skilfully introduces the varied tasks and decisions you need to consider before entering the fieldhelping you to avoid common mistakes and to conduct safe, ethical research.<br/><br/>The redesigned <strong>Second Edition</strong> has cutting edge case studies and examples from across the social sciences and has an embedded awareness of the importance of digital research tools and social media. It also includes a detailed discussion of:</p><ul><li>Autoethnography</li><li>Digital Ethnography</li><li>Visual Ethnography</li><li>Feminist Ethnography</li><li>Managing and Analysing data