Hospitality And Travel Marketing Av Alastair M. Morrison

Hospitality And Travel Marketing Av Alastair M. Morrison

Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation.Written in a user-......
fra 579,-
Tilgjengelig i 2 butikker
Frakt og levering
Beskrivelse
<P>Fully revised and updated for its fifth edition, <EM>Hospitality and Travel Marketing</EM> provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation.</P><P>Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author''s global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ¿real-life¿ case examples from around the world.</P><P>This new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and desti
Forhåndsbestill
Frakt og levering
Beskrivelse
Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation.Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author''s global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world.This new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by:• Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing• A new chapter on social responsibility, societal and social marketing• New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization• New global case studies throughout with reflective questions to use in class or for self-study• New marketing and e-marketing mini cases throughout the book• New and updated additional resources to aid understanding and teaching, including PowerPoint slidesThis international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.

Produktinformasjon

Oppdag Verden med "Hospitality And Travel Marketing Av Alastair M. Morrison"

Er du klar for å ta et dypdykk inn i verden av hospitality og reiselivsmarkedsføring? Denne boken, nå i sin femte utgave, er helt revidert og oppdatert for å speile de nyeste trendene og utfordringene i bransjen etter COVID-19. Med et internasjonalt perspektiv gir den et systematisk rammeverk for planlegging, forskning, implementering, kontroll og evaluering av markedsføringsstrategier.

Hva Tilbyr Boken?

  • Brukervennlig Stil: Den er skrevet på en lettfattelig måte, som gjør den ideell for studenter og fagfolk.
  • Oppdatert Innhold: Nyere kapitler om e-markedsføring, markedsføring på sosiale medier, og sosialt ansvar er inkludert.
  • Globale Case Studier: Boken inneholder et mangfold av relevante case-studier som gir praksisnær innsikt.
  • Refleksjons Spørsmål: Hver case-studie kommer med spørsmål som kan brukes til både klasserom og selvstudier.

For Hvem Er Denne Boken?

Enten du er student, ny i bransjen eller en erfaren fagperson, vil Hospitality And Travel Marketing være et uvurderlig verktøy for å forstå og mestre kunsten av markedsføring i hotell- og reiselivssektoren. Med fokus på sosialt ansvar og digital innovasjon, gir den deg verktøyene du trenger for å navigere i en stadig mer konkurransedyktig verden.

Ikke gå glipp av sjansen til å utvide din kunnskap og ferdigheter i hospitality og reiselivsmarkedsføring – denne boken er din ultimate guide!

Spesifikasjon

Produkt
ProduktnavnHospitality and Travel Marketing
MerkeOther Brand

Pris og prishistorikk

Akkurat nå er 579,- den billigste prisen for Hospitality And Travel Marketing Av Alastair M. Morrison blant 2 butikker hos Prisradar. Sjekk også vår topp 5-rangering av beste økonomi og ledelse for å være sikker på at du gjør det beste kjøpet.

Prisutvikling:
Stabil
Laveste pris:
579,-
Gjennomsnittspris:
579,-
Høyeste pris:
579,-
Beste tilbudet:
norli.no
Tilgjengelig