I'M Afraid Debbie From Marketing Has Left For The Day Av Morten Munster

<p><b>How to Use Behavioural Design to Create Change in the Real World</b><br><br>In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about <i><b>necessary change</i></b>.<br><br>Using <b>behavioural design</b> and an accessible <b>four-step method</b>, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.<br><br>By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.</p>