Inside Campaigns Av William J. Feltus, Kenneth M. (University Of San Francisco Usa) Goldstein, Matthew J. (Jeremy) (George Washington University Usa)

<p>"Inside Campaigns: Elections Through the Eyes of Political Professionals is essential reading not only for students interested in running campaigns and for journalism students who want to cover politics, but for campaign operatives generally and journalists who want to raise the level of their game. In fact, it’s good reading for everybody."<br/>—Thomas B. Edsall, Columbia Graduate School of Journalism<br/><br/> "Much of our useful knowledge sits at the intersection of disciplines.  Inside Campaigns demonstrates that through a skillful combination of political science with management in a highly readable and practical format. A first for this field!"<br/>—Leonard A. Schlesinger, Baker Foundation Professor-Harvard Business School, President Emeritus-Babson College<br/><br/><strong>Inside Campaigns, Second Edition </strong>takes readers on a journey into the world of campaign managers. Powered by scores of interviews and surveys of political professionals,