Marketing Management Av Gary Armstrong, Kevin Keller, Malcolm Goodman

<h3><strong>Strengthen your understanding of the principles of marketing management with this bestselling text.</strong></h3><p><strong>Marketing Management</strong>, 4^th edition, European Edition, by Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, and Torben Hansen is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving pace of modern marketing. Combining traditional marketing with new concepts, the text maintains accessibility, theoretical rigour, and managerial relevance.</p><p>Now in its 4th edition, Marketing Management remains current with fresh learning features includin</p><ul><li>New examples from across the world.</li><li>The inclusion of European academic thought in the text.</li><li>A focus on the digital challenges for marketers.</li><li>The importance of creative thinking and its contribution to marketing practice.</li><li>Case studies thro