Letters of Marshall McLuhan

Inspiring correspondence from the originator of “The Medium Is the Message,” available for the first time in over 25 years Called an “oracle” and a “sage,” Marshall McLuhan (1911–1980) became one of the most famous men of the sixties and seventies. His reputation as a groundbreaking communications theorist was established by his many books, including The Gutenberg Galaxy: The Making of Typographic Man (1962), Understanding Media: The Extensions of Man (1964), and The Medium Is the Massage (1967), and his work earned him a cult-like following that’s still devoted to this day. The letters in this collection—which in the early years provide a fascinating background to McLuhan’s life and intellectual growth—are filled with discussions of ideas that altered people’s understanding of many aspects of the electronic age they live in. They reveal not only the amiability of a man who earned the friendship and respect of many outstanding people, but also his staggering knowledge of the great writers and thinkers of the past and present, which inspired him to become his time’s most renowned interpreter. Collectively, these letters offer a readable and comprehensible gloss on the ideas that made McLuhan’s name. His correspondents—distinguished scholars and colleagues, celebrated politicians, famous journalists, and stars of popular culture—range from Ann Landers to Tom Wolfe to Susan Sontag to Jimmy Carter. This rich and varied collection of over 400 letters is an important contribution to the cultural history of the twentieth century and paints a fascinating portrait of a man who exerted a singular influence throughout the western world.