Machine Learning For Business Analytics - Concepts , Techniques And Applications In Rapidminer Av G Shmueli

<b>Machine Learning for Business Analytics</b><p><b>Machine learning¿also known as data mining or data analytics¿is a fundamental part of data science. It is used by organizations in a wide variety of arenas to turn raw data into actionable information.</b><p><i>Machine Learning for Business Analytics: Concepts, Techniques and Applications in RapidMiner</i> provides a comprehensive introduction and an overview of this methodology. This best-selling textbook covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation and network analytics. Along with hands-on exercises and real-life case studies, it also discusses managerial and ethical issues for responsible use of machine learning techniques. <p>This is the seventh edition of <i>Machine Learning for Business Analytics</i>, and the first using RapidMiner software. This edition also includes: <ul><li> A