Management and Business Research

<p><span>Having sold over 70,000 copies, this market-leading textbook provides readers with a clear and comprehensive overview of methods for conducting management and business research. </span><span>It combines practical guidance with academic depth and uses the much-loved visual metaphor of a tree to guide students through the research process. </span></p><p><span>The eighth edition has been fully updated and includes: </span></p><ul> <li>Enhanced <strong>accessibility and improved flow throughout</strong>, with clearer explanations for international students and an expanded glossary</li> <li>More diverse examples and <strong>research in action textboxes showcasing </strong>how research is done all over the world, as well as cover topics such as researching and writing as a non-native speaker</li> <li>Expanded and up-to-date coverage of <strong>Generative AI, data analytics, and visual, virtual and participatory methods</strong></li> <li>Expanded content on <strong>case study research</strong> </li> <li>Strengthened practical guidance on <strong>ethics, academic integrity </strong>(including authorship, GenAI and plagiarism) and <strong>writing and dissemination</strong>.</li></ul><p><span>This book is suitable for both undergraduate and postgraduate students studying research methods as part of a business and management course.</span></p><p><span><br/><strong>LENA J. JASPERSEN</strong> is a Lecturer in Innovation and Qualitative Research Methods at the University of Leeds.</span></p><p><strong><span>DANAT VALIZADE</span></strong><span> is a Professor in Quantitative Methods at the University of Leeds.</span></p><p><strong><span>RICHARD THORPE</span></strong><span> is an Emeritus Professor at the University of Leeds.</span></p>