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Marketing Management
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<h3>The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice</h3><p>A key text both for undergraduate and postgraduate programmes in Marketing Management.</p><p>An encyclopaedia of marketing, the classic <strong>Marketing Management </strong>is considered by many as the authoritative book on the subject. Inspired by the US editions, the</p><p>5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes.</p><p>Key features of this book include:</p><ul><li>A structure designed specifically to fit the way the course is taught in Europe</li><li>New and updated in-depth European case studies help readers bridge the gap be
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Produktnavn | Marketing Management |
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Akkurat nå er 999,- den billigste prisen for Marketing Management blant 1 butikker hos Prisradar. Sjekk også vår topp 5-rangering av beste økonomi og ledelse for å være sikker på at du gjør det beste kjøpet.
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