Media Management
Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in todays media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progres......
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<P><EM>Media Management: A Casebook Approach </EM>highlights critical skills and responsibilities for managers in today’s media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their careers.</P>
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| Produktnavn | Media Management |
| Merke | Other Brand |
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