
Mindful Consumption and Marketing
Blending core consumer behavior principles with a mindfulness perspective, this book uses analysis and cases to guide consumers, students, and professionals beyond mindless consumption toward more balanced, meaningful market development. Will appear to readers who value well-being, sustainability, and thoughtful ways of livin......
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Blending core consumer behavior principles with a mindfulness perspective, this book uses analysis and cases to guide consumers, students, and professionals beyond mindless consumption toward more balanced, meaningful market development. Will appear to readers who value well-being, sustainability, and thoughtful ways of living and doing business.
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