Navigating Nationalism in Global Enterprise

Navigating Nationalism in Global Enterprise

An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics......
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Produktinformasjon

An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.

Spesifikasjon

Produkt
ProduktnavnNavigating Nationalism in Global Enterprise
MerkeOther Brand
book typHistorie og dokumentar

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