Neuromarketing For Dummies Av Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl

Learn how to use neuromarketing and understand the science behind it Neuromarketing isa controversial newfield where researchers study consumers''brainresponses to advertising and media.Neuromarketing and the brain sciences behind itprovide new ways to look atthe age-old question:why doconsumers buy?Neuromarketing For Dummies goes beyond the hype to explainthe latestfindings inthisgrowingandoften misunderstoodfield, and shows business owners and marketershow neuromarketing really works and howthey can useitto their advantage. You''ll get a firm grasp on neuromarketing theory andhow it is impacting research inadvertising, in-storeand onlineshopping, productand package design, and much more. Topics include: How neuromarketing works Insightsfrom the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising ormarketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing Neuromarketing for Dummiesdemystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.