New Venture Creation Av Marc H. Meyer, Frederick G. Crane

<p>Structured around the idea that innovation is at the core of successful entrepreneurship, this insightful guide by Meyer and Crane establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods for gaining industry and customer insight and translating this insight into innovative product and service solutions, Meyer and Crane help students design robust business models, financial projections, business plans, and investor presentations. <strong>New Venture Creation</strong> is devoted to helping students develop compelling business ideas. This is based not only on the authors’ well-known research in product and service innovation, but also on their extensive experience as successful entrepreneurs and investors. </p><p>In the updated <b>Second Edition</b>, part I guides students through six elements that comprise a clearly defined and focused venture: defining your target industry; defining your