No B.S. Marketing to the Affluent No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

<p><b>Millionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population—and their buying power—is rapidly diminishing, leading to reduced spending.</b></p><p>However, amidst this challenging landscape lies a compelling opportunity. Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences.</p><p>In this updated 4th edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor. Discover how to:</p><p></p><ul><li>Use 10 surprising emotional buy triggers the affluent find irresistible</li><li>Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable</li><li>Use Kennedy''s Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use</li><li>Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels</li></ul><p></p><p>Drawing on practical strategies used by industry giants such as The Ritz-Carlton, Disney, Harrah’s Entertainment, and Starbucks, Kennedy and Fischer demonstrate how to sell to those who will always be spending.</p>