Pattern Breakers

<p><b>‘The most important start-up book of the last ten years’ – Steve Blank, co-creator of the Lean Start-up movement</b><br><br><b>Based on extensive research and real-world examples, <i>Pattern Breakers </i>upends accepted wisdom about how to achieve breakthrough success, and provides a playbook for anyone launching a start-up or creating a new product.</b><br><br><i>Pattern Breakers</i> had its roots in the time when Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he funded – X (formerly Twitter), Twitch and Okta, for example – took off, while others considered likely to succeed shut their doors despite seemingly doing everything right. Was it dumb luck that separated gold from dross?<br><br>What Maples and Stanford University’s Peter Ziebelman discovered contradicts accepted wisdom and upends today’s formulaic approach to entrepreneurship. They learned that pattern-breaking ideas radically change the traditional rules, and are driven by people with the independent-mindedness and courage to divert from the consensus.<br><br>With intriguing and entertaining storytelling based on a lifetime of experience, <i>Pattern Breakers</i> vividly illustrates what differentiates breakthrough ideas from those that initially seem promising but that meet with mediocre results, and why others that may initially seem unworthy – and even idiotic – end up radically changing how people live.<br><br><b>‘An indispensable guide to start-up success’ – Safi Bahcall, author of <i>Loonshots</i></b><br><br><b>‘Reveals how elite founders don’t just navigate uncertainty – they harness it to redefine what’s possible’ – Annie Duke, author of <i>Thinking in Bets</i></b></p>