Post Mass Media

Post-Mass Media redefines media in the 21st century, viewing it as a pervasive environment rather than just tools or platforms. Systematically examining the media environment and its key issues, this book considers the multidimensional conceptualization of media, differentiation between the mass media era and the post-mass media era. It explores media-tools, content, institutions, people, and spaces-and traces the evolution from the era of centralized mass media to today's fragmented, participatory media environment.This shift into the “post-mass media era” has created both opportunities and challenges, particularly around the concept of "relevance" in media. It examines how the mass media era created a "crisis of relevance" by delivering standardized content that was often disconnected from individual lives. In the post-mass media era, this has morphed into a "super-crisis of relevance," conceptualising media as constantly in flux, never fixed, where personal and local stories gain visibility but risk commodification and distortion by global platforms.By reshaping how we conceptualize the role of media, this book empowers readers to critically assess the impact of the media environment on our collective and personal realities. Ideal for media scholars, cultural theorists, sociologists, students, and general readers interested in the impact of the digital age on identity, society, and culture, Post-Mass Media offers a new framework for understanding media influence. Readers will gain insight into the ethical concerns of the current media environment and strategies for thoughtfully navigating it.This engaging and resourceful work will interest upper-level undergraduates, graduate students, and early-career researchers working in the areas of media and society, media sociology, new media technologies, cultural studies, urban studies, and digital humanities.