Public Relations: Strategies and Tactics Global Edition

<p><strong>Public Relations: Strategies and Tactics</strong> offers a readable, comprehensive, up-to-date look at public relations that instructors and students alike have praised for over 30 years. You''ll find the numerous charts, photos and real-world case studies and examples to be engaging. And the authors'' emphasis on ethical responsibility and references to landmark studies and time-honored PR techniques will help you understand the field.</p> <p>The <strong>12th Edition</strong> offers a revised chapter structure that provides more continuity between key concepts. An expanded chapter on social media reflects its dominant role in any public relations program or campaign. And a new chapter on careers in public relations encourages you to consider issues from the perspective of a working PR practitioner.</p>