Qualitative Communication Research Methods Av Thomas R. Lindlof, Bryan C. Taylor

“This is the best qualitative methods book I’ve seen, especially among books aimed at undergraduate audiences.”<br/>—Michael Irvin Arrington, <em>Indiana State University</em><br/><br/><strong>Qualitative Communication Research Methods, Fourth Edition</strong> introduces readers to qualitative research in speech and mass communication. Award-winning scholars and authors Thomas R. Lindlof and Bryan C. Taylor guide readers through every step of the qualitative process, from developing research topics and questions through writing a final report. Readers are given numerous examples of work in the field to illustrate how studies are designed, carried out, written, evaluated, and related to theory. In addition to covering the theories and methods currently used in qualitative communication research, the authors also discuss important trends influencing the future of that research, helping readers make informed judgments about the significance and consequences of r