Religion as Brand
Religions and brands address fundamental human needs and motivations and their societal functionalities exhibit certain parallels. This book explores this proposition through an analogical abstraction, in accompany with four case studies to assess the hypothetical aspect of this comparative approach in a real-world context....
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Religions and brands address fundamental human needs and motivations and their societal functionalities exhibit certain parallels. This book explores this proposition through an analogical abstraction, in accompany with four case studies to assess the hypothetical aspect of this comparative approach in a real-world context.
Topplisten: Other Brand Religion, historie og filosofi
Myldrebibelen
79,-
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| Produktnavn | Religion as Brand |
| Merke | Other Brand |
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