Managerial Economics Av Mark (University Of Kansas) Hirschey, Eric (Copenhagen Business School Denmark) Bentzen, Carsten (Copenhagen Business School D

The sixteenth edition of Managerial Economics combines quantitative methods and economic analysis with a practical, problem solving approach to enable students to develop the skills required to make informed managerial decisions. The text�s unique, integrative approach demonstrates the cohesive nature of organizations and how business decisions are interdisciplinary. Using economic concepts and tools applied to updated examples of real-world companies and management situations, the text provides a robust approach to the practical application of the academic principles of managerial economics.