Selling in a Post Trust World

<p><b>Trust is the essential commodity of sales. Yet, establishing and maintaining trust can feel impossible in a world where skepticism is at an all-time high.</b></p><p><i>Selling In a Post-Trust World</i> coaches sales professionals in how to establish trust with prospects and clients. Based on The Trust Formula, a proven model used to coach thousands of sales professionals, readers learn how to build authentic relationships, communicate meaningful value, create an inspirational experience, and establish disciplined habits.</p><p>Each chapter ends with practical action items. By putting the ideas in this book to work, readers will discover the secret to building trust with skeptical prospects and clients. As a result, they will grow sales as they master skills to prospect more effectively, increase win rates, and develop long-term relationships with clients.<span></span></p>