Social Marketing Av Nancy R. Lee, Philip Kotler, Julie Colehour

Social Marketing Av Nancy R. Lee, Philip Kotler, Julie Colehour

Social Marketin Behavior Change for Good, 7th Editionis the definitive guide for designingand implementing memorable social marketingcampaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketingplan and guides students through each stage of the process....
fra 1 929,-
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Produktinformasjon

Social Marketin Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.

Spesifikasjon

Produkt
ProduktnavnSocial Marketing Behavior Change for Good
MerkeOther Brand
book typØkonomi og ledelse

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