Spark, The How to Ignite and Lead Business Creativity

<p>Includes interviews with Gail Rebuck (CEO of Penguin Random House), Sir John Hegarty (Founder of BBH) and Stuart Murphy (Director of Entertainment Channels at<a></a>Sky)</p> <p> </p> <p>Def: <i>Spark (n) </i>- an elusive moment when a new idea strikes that has the potential to transform the way you do business. </p> <p> </p> <p>Big or small, new ideas are the lifeblood of all successful businesses. They are responsible for higher profits, quicker growth and game-changing innovations.</p> <p> </p> <p>But how do you foster a creative culture, nurture new ideas and manage the people behind the electricity?</p> <p> </p> <p><i>The Spark </i>answers these questions and more, unravelling the mystique around business creativity and offering 10 practical steps to building an innovative team and becoming an inspiring creative leader.</p>