Strategic Management Av Robert (Northumbria University Uk) Macintosh, Donald (University Of Glasgow Uk) Maclean, Craig (King'S College London Uk)

<p>Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist''s role.<br><br>The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy.<br><br>Visit the authors'' website at strategystory.co.uk</p>