Systems Theory and Agile Brand Management
This book explores the implications of Niklas Luhmanns theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers....
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This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.
Topplisten: Other Brand Samfunnsvitenskap
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| Produktnavn | Systems Theory and Agile Brand Management |
| Merke | Other Brand |
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