The LEGO Story

<p><strong>“Absolutely essential reading for every LEGO fan.”</strong>—<strong><em>Blocks</em></strong></p><p><strong>The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company</strong></p><p><strong>"This book tells the story of how my family built the LEGO brand." —Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner</strong></p><p>It’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity.</p><p>This book tells the extraordinary story of a global company and a Danish family who for ninety years have d