The Photo Hustle

Commercial photography is a coveted, prestigious, elusive industry. It¿s the definition of gatekept. Many photographers have the talent. They¿ve been to school, taken courses, and honed their skills. What they don¿t have is the industry know-how to get their work in front of the right people, make a good first impression, and navigate contracts. There are rules and information they don¿t have access to. In short, they can shoot beautiful pictures but not book the dream clients they want. Eventually, they come to believe that commercial photography isn¿t a possibility for them. They stay in their comfort zone, playing it safe, and never chase their dreams of making it in the big leagues. Those dreams die on the vine, not for a lack of skill, but because this opaque industry is tough to break into. The road to that dream is a long one paved with hustle, hard work, and rejection. But if knowing this doesn¿t deter you, if you¿re one of the photographers who does have the determination to w