Think Like a Marketer Train Like an L&D Pro

<p><strong>Use Marketing Strategies to Captivate and Persuade Your Audience</strong></p> <p>At first glance, marketing and L&D may seem like an unlikely combination. But on closer inspection, both fields share two core goals: getting people’s attention and influencing their behavior. Marketing involves captivating, persuading, and creating value—all of which are key to learning design. When done well, learning design grabs participants’ attention like a great marketing campaign and engages them emotionally and intellectually to make learning stick. In this innovative volume, marketing and L&D experts Bianca Baumann and Mike Taylor ask: How can L&D pros make learning programs more effective by thinking like expert marketers?</p> <p>To answer that question, Baumann and Taylor explore the potential of marketing-inspired L&D. You’ll discover:</p> <ul> <li>What makes marketing so persuasive and how to apply it to learning</li> <li>How to craft magnetic learner personas and journeys to pull people in</li> <li>Tactics for writing and designing content to capture attention</li> <li>Digital tools and automation strategies to multiply your effectiveness</li> <li>Ways to measure and optimize for maximum results</li> </ul> <p>Whether you’re new to learning design or a seasoned pro, this practical guide will transform how you create and deliver training. Get ready to boost engagement, improve retention, and deliver learning experiences that truly resonate.</p>