Tourism: The Business Of Hospitality And Travel, Global Edition Av Roy Cook, Cathy H. C. Hsu, Lorraine Taylor

<p><em>For introductory hospitality or tourism courses</em></p><p>A comprehensive, international view of the business of tourism</p><p>The engaging writing style and hundreds of updated industry examples make<em></em><strong><em>Tourism: The Business of Hospitality and Travel</em>, 6th Edition</strong>, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. </p><p>Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updat