Wine Marketing Av C. Michael (University Of Canterbury New Zealand) Hall, Richard Mitchell

Whilst <STRONG>Wine Marketin a practical guide</STRONG> also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:<BR><BR>* ''How to'' and ''how not to'' case studies based on international examples<BR>* A guide to further reading and websites<BR>* ''Issues to consider when marketing'' section as a means of self-evaluation<BR><BR>''Wine Marketing'' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.