101 Design Methods Av Vijay (Illinois Institute Of Technology) Kumar

<b>The first step-by-step guidebook for successful innovation planning</b><p>Unlike other books on the subject, <i>101 Design Methods </i>approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.</p>