All Consuming

''Brilliant. I couldn''t put it down'' RUKMINI IYER''Completely dazzling'' JIMI FAMUREWA ''Endlessly inspirational'' NIGEL SLATER The iconic New Yorker and Vittles food writer asks: Why do we eat the way we eat now?Being into food - following and making it, queuing for it and discussing it - is no longer a subculture. It''s become mass culture, and a national obsession. Our food culture is more expansive and chaotic by the day. Recipes aren''t passed from hand to hand; they''re on TV and in newspaper supplements, flooding YouTube and Instagram. Our tastes are painstakingly engineered in food factories, shaped by supermarket shelves and hacked by craveable Instagram recipes. Ruby Tandoh''s startlingly original analysis of today''s food landscape traces the roots of this extraordinary transformation over the past 75 years, examining the social, economic, demographic and technological forces shaping the foods that we consume and hunger for today.As she explores the evolution of the cookbo