Apex Hides the Hurt

<b>This "wickedly funny" (<i>The Boston Globe</i>) <i>New York Times</i> Notable Book <b>from the <b>two-time Pulitzer Prize-winning </b></b>author of <i>The Underground Railroad</i> and <i>The Nickel Boys</i> is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.<i><br></i></b><br>The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town’s aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero’s efforts may result in not just a new name for the town but a new and subtler truth about it as well.<br><br><b>Look for Colson Whitehead’s new novel, <i>Crook Manifesto</i>, coming soon!</b>