BBQ Pit Boys of Real GUUUD Barbecue

With over 2.2 million subscribers, and more than 1 billion views, the BBQ Pit Boys are by far the most-seen barbecue cooks on YouTube. And they are Facebook’s No.1 BBQ show. They have millions of people in their “community” — the largest in the world, and there are good reasons for that. Dressed very causally in black T-shirts, jeans and sunglasses, they’re the antithesis of cooking-show hosts with the usual fast patter and gleaming stainless kitchen countertops. Instead they show everyday people how their kind of people make great BBQ with the simple elements of charcoal, a grill, a sharp knife and marinades or rubs. And they do it in a low-key, Southern-inflected but confident way, with blues music in the background and an average-joe script. It is really easy to watch and hear the hungry-man voice-over begin to suggest that he IS hungry and this is “lookin’ real good”. This has taught millions of people how to grill and slow-BBQ steaks, fish, pork shoulder, lamb and sides like