Business Of Events Management, The Av John Beech, Sebastian Kaiser, Robert Kaspar

<p><b><i>Events Management 1e</i></b><i></i></p><p><b>John Beech, Sebastian Kaiser and Robert Kaspar </b></p><p><i>The Business of Events Management</i> provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples.  </p><p>This book will enable you to: </p><ul><li>Manage the financial aspects of events management </li><li>Understand the impact of events on built and natural environments </li><li>Explain the role of volunteers in an event and understand the challenges that managing them involves </li><li>Understand the key issues in planning and designing a venue</li></ul><p>Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle a