From Worst To First Av Gordon Bethune

The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn''t run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World<br><br> . . . in an age where managing seems increasingly complicated, some of Bethune''s prescriptions are refreshingly straightforward.-Business Week<br><br> From Worst to First outlines Gordon Bethune''s triumphs . . . about the turnaround he''s led at Continental, a perennial basket case that''s become an industry darling.-The Atlanta Journal-Constitution<br><br> From Worst to First is [Gordon Bethune''s] story of Continental Airlines'' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has ''raised its overall marks more than any other in the 1990s.''-The Seattle Post-Intelligencer<br><br> All of Gordon Bethune''s proceeds from this book will be donated to the We Care Trust, a nonpro