Beyond Powerful Radio

Beyond Powerful Radio offers a complete guide to becoming a dynamic broadcast communicator for the present-day.Through time-tested techniques that work across any format – radio, podcast, online – readers will learn how to get, keep, and grow audiences through powerful personality and storytelling. This book covers everything from assembling a winning team and building your brand to writing and producing commercials, improving your voice, and dealing with creative burnout. Information is presented in an easy-to-digest format, including practical tips and tricks from over 50 top experts from across the world of broadcast media as well as bullet point lists to recap essential ideas.This new edition is fully revised and includes:New sections on AI, Casting, and Embracing all Platforms.The addition of “The Story Spine” method used by companies such as Pixar.A dedicated Podcast chapter with insights from renowned and award-winning experts.Beyond Powerful Radio is essential reading for everyone from students just starting out in their careers, to veterans in the field of broadcast media, radio, and podcasting.A full Instructor Manual is available with complete lesson plans for broadcast instructors. The Instructor Manual is available for download here: http://routledgetextbooks.com/textbooks/instructor_downloads